I have worked in digital marketing and in banking and financial technologies for more than eleven years. Today my focus is on two fields: artificial intelligence and performance marketing.
I hold an MBA in FinTech. I have worked across almost every technical layer of financial technology: payment infrastructure, credit decisioning and scoring systems, API integrations, and data and measurement infrastructure. I chair the board of Endify Teknoloji A.Ş., based in a technology park.
I actively consult for organisations: integrating AI into business processes, digital twin and AI coach solutions for employees, and AI-based restructuring. Every programme I design is fed by this real work in the field.
My goal is not to teach a tool or a panel. It is to bring participants to a level where they read data, automate their work and produce results.